The communication and marketing arena has always been a significant part of Yardena's field, since the beginning of her professional career as the Communal TV and Communication Manager at the Community Center of Nesher (Israel).
Yardena's financial services experience is based on her 4 years at the Marketing & MarComm department of Deloitte (Israel), where she acquired a wealth of global marketing and branding knowledge. After one year as the MarComm Manager of the Israeli company American Laser, she returned to the financial services industry and is leading the strategic and tactical activities of the Pioneer International Group both in Israel and abroad since 2011.
Yardena holds a BA in Communications from Yezreel Valley College and a M.Sc. in Organizational Behavior from Tel Aviv University. In addition, she is one of the first graduates in Israel of the CFA Institute Claritas program.
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